トラベルジャーナルの閉刊に伴い、２０２５年６月よりトラベルビジョンにてオンライン寄稿を執筆中です。
以下は最近の投稿から筆者が選んだコラムです。
Let’s me share my article published at Travel Vision on Jan 29, 2026
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Summary in English by AI
This article reconsiders the role of “agents” in the AI era by comparing the advertising, automotive, and travel industries. Advertising agencies avoid the impression of being “agents” and instead act as value creators themselves, perceived by consumers as behind-the-scenes workers. On the other hand, car dealerships handle specific brands, and the trust of their sales representatives built over long-term relationships after purchase determines their brand strength. Travel agencies handle a wide range of products, have low customer loyalty, and are considered the most complex type of agency, chosen on a case-by-case basis based on price and value. In an era where AI can help anyone imagine a trip, the significance of travel agents lies in their ability to provide value that consumers cannot discover or create on their own. Clear brand value—”to whom” and “what”—is crucial; they will not survive through mass sales at low prices. The article concludes that only companies with customer understanding, creativity, and a commitment to keeping their promises will be chosen as agents in the AI era.
要約（日本語）by AI
本記事は、AI時代における「エージェント」の役割を、広告・自動車・旅行業界の比較から再考している。広告会社は「代行」の印象を避け、自ら価値を創出する存在として振る舞い、消費者からは裏方として認識される。一方、自動車の販売代理店は特定ブランドを扱い、購入後の長い関係性を通じて担当者の信頼がブランド力を左右する。旅行代理店は幅広い商品を扱い、顧客ロイヤリティが低く、価格と価値で都度選ばれる最も複雑な形態だとされる。AIで誰でも旅のイメージを描ける時代において、旅行エージェントの意義は、消費者自身では発見・創造できない価値を提供できるかにかかる。重要なのは「誰に」「何を約束するか」という明確なブランド価値であり、安売り大量販売では生き残れない。顧客理解力、創造力、そして約束を守るコミット力を備えた企業のみが、AI時代のエージェントとして選ばれると結論づけている。
The author questions whether Japan could adopt similar approaches. Faced with overconcentration in major cities and growing friction around tourism and migration, Japan risks repeating past mistakes if it focuses on restrictive, superficial solutions. Europe offers many practical lessons on how to decentralize growth and revitalize regions through openness and smart policy design.